Current Projects | Kayla Goodison

Giving the Product Org a Memory

EverDriven's Research Framework

Five hundred tickets with no routing, research split across four teams, and no way to tell whether a release helped. I built a research framework to give the product org a memory, and this is what landed and what didn’t.
Designing for Drivers at a Glance

Modernizing the SafeRoute Driver App

Three phases, no formal research, and a backend with limits. I paired navigation with a map migration, negotiated a reskin with the mobile dev team, and changed the goal of the no show flow when the backend couldn’t support reversals.
A Redesign in a Reskin’s Clothes

Updating RideAware, and What Came After

I couldn’t get a redesign funded, so I scoped one down until it shipped as a reskin. Then I used a migration, an accessibility audit, and a rebrand to ship the rest.
Answering the Unasked Question

EverDriven's FY2026 UX Maturity Audit

Nobody asked for it. In the middle of EverDriven's largest product transformation, I built the methodology, ran 17 stakeholder interviews and an org-wide survey, and handed leadership a baseline they didn't know they needed.
Designing for Scale

Building EverDriven's First Comprehensive Design System

Three attempts. Two failures. The third was mine to lead — a strategic hybrid that cut estimated frontend build time by 66% and design-to-development handoff from five days to two. Two years in, we're still building on it.
Into the Wider World

Creating the Fimbulvinter Concept Game

A Norse mythology RPG bridging systematic design thinking with game development, from concept to published prototype now moving toward commercial release.

Giving the Product Org a Memory

EverDriven's Research Framework

Five hundred tickets with no routing, research split across four teams, and no way to tell whether a release helped. I built a research framework to give the product org a memory, and this is what landed and what didn’t.

Designing for Drivers at a Glance

Modernizing the SafeRoute Driver App

Three phases, no formal research, and a backend with limits. I paired navigation with a map migration, negotiated a reskin with the mobile dev team, and changed the goal of the no show flow when the backend couldn’t support reversals.

A Redesign in a Reskin’s Clothes

Updating RideAware, and What Came After

I couldn’t get a redesign funded, so I scoped one down until it shipped as a reskin. Then I used a migration, an accessibility audit, and a rebrand to ship the rest.

Answering the Unasked Question

EverDriven's FY2026 UX Maturity Audit

Nobody asked for it. In the middle of EverDriven's largest product transformation, I built the methodology, ran 17 stakeholder interviews and an org-wide survey, and handed leadership a baseline they didn't know they needed.

Designing for Scale

Building EverDriven's First Comprehensive Design System

Three attempts. Two failures. The third was mine to lead — a strategic hybrid that cut estimated frontend build time by 66% and design-to-development handoff from five days to two. Two years in, we're still building on it.

Into the Wider World

Creating the Fimbulvinter Concept Game

A Norse mythology RPG bridging systematic design thinking with game development, from concept to published prototype now moving toward commercial release.